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Novelis and TSR enter into a long-term partnership

Symbolic conclusion of the contract (from left to right): Denis Reuter, Managing Director of TSR Recycling GmbH & Co. KG, and Emilio Braghi, Executive Vice President of Novelis Inc. and President of Novelis Europe

Lünen, 09 October 2024. Novelis Inc. and TSR Recycling GmbH & Co. KG have entered into a strategic partnership to drive forward the circular economy in the aluminium industry. Following the conclusion of a long-term supply agreement, TSR will be providing Novelis with a guaranteed ca. 75,000 tonnes of its high-quality recycled aluminium products TSR130 and TSR136 made from post-consumer materials over the next three years. 

By utilising modern processing technologies, TSR produces the TSR130 and TSR136, which are recycled raw materials that can be used in aluminium production for automotive applications in accordance with the relevant specifications. This partnership is intended to support the increased use of recycled raw materials in aluminium production and to meet the growing demand for recycled materials.

Novelis, the world’s largest aluminium recycler, and TSR, one of Europe’s leading metal recycling companies, are further expanding the use of post-consumer recycled materials in aluminium production. In doing so, they are contributing to the transformation of the aluminium industry in Europe and beyond.

TSR Managing Director Denis Reuter commented: “Here at TSR, we are delighted to be further strengthening our partnership with Novelis. At the heart of this is our shared goal of returning recycled materials to industrial cycles as extensively as possible and further expanding their use, particularly in the automotive sector. By reusing and recycling valuable materials, we aim to help keep raw materials in circulation for longer and to promote the use of recycled raw materials. Through our partnership, we are driving forward the circular use of materials in the automotive sector and beyond."

“We are proud to publicly reaffirm our close partnership with TSR and to advance the circular economy in our sector with this long-term commitment,” commented Emilio Braghi, Executive Vice President of Novelis and President of Novelis Europe. “This alliance is key to be able to guarantee a reliable supply of high-quality recycled raw materials that will help our customers to reach their sustainability targets. At the same time, it brings us closer to our own company goal of achieving 75% recycled content in our products by 2030.”

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